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If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended. You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business. But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone — and very often their product or service CAN help a variety of people. It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people. In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs. So how do you decide who to market to? Following are 5 tips: 1) Think about the type of people who can MOST benefit from what you have to offer. 2) Think about who you would most enjoy helping, or working with. 3. Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling. These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution. 4) Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can't help others who may come to you. It only means you're going to focus your proactive marketing efforts on the target group you select. 5) Lastly, don't over-think it. Listen to your gut, pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you learn more. (C) 2005 Debbie LaChusa Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Holdem Pirate. - Promote the most desired product on the market. Complete Poker Tool Software, qualtiy product with high conversion rates. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What's The Shelf Life Of Your Marketing? By Charlie Cook Your marketing information is perishable like a loaf of bread. Leave it on the shelf for longer than 7-10 days and it's stale as far as the majority of your prospects are concerned.I was talking with David, a client from Arizona who owns four physical therapy clinics in the Tucson area. I asked him how business has been since we talked two weeks ago. He said three of his clinics were booked solid but the fourth was suffering from a lack of clie… 2. The most powerful niche in the world and how you can always profit from it. There is one piece of software that is always going to be purchased like hotcakes regardless of how the market is. No matter if it is a recession, no matter if most people experience a 'slow' market. It is not even new. It is what made the industrial world what it is today, and it all started with a man called Henry Ford. What For did was to implement the use of the conveyor belt in a large scale, and later this automation process was then one s… 3. The MOST Powerful Marketing and Advertising on the Planet! It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential … 4. Wise Man Marketing By Martin Day It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you… |