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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 14 Serious Mistakes of Your Tourism Brochure Marketing Strategy By David Kan This is a long article with many parts of interesting skills and knowledge and up to now is the best article about brochure marketing in the world; In fact, it's the first chapter of Advanced Tourism Brochure Marketing Package published by T-IM.com ; therefor, its content is also great for any businesses which have a marketing brochure.This article is so comprehensive and has 2 parts:Part 1: The first 7 serious brochure marketing mistakesPart 2… 2. How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows By Paul Buisson Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a simple task, but few freight carriers deliver to trade shows. Why don’t many carriers ship to trade shows? Anytime you have lots of businesses shipping to the… 3. A Landing Page Is Not An Order Page (And Why It Matters) To explain my point I need to first confuse the issue a bit (you’ll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.So what is the difference? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate. Generally, the order page is another page on your website. As such, it will have links to other parts of your site. S… 4. Ten Breakthrough Marketing Ideas By Monica Jardon Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's prod… |