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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Unleash the Power of Post Cards By Judith Wentzel Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign.Postcards are visually appealing and one of the most affordable means to market your products and services.What makes an image smarter marketing post card different from all the other direct mail pieces and postcards that flood our mailboxes each week?They are high quality, po… 2. 5 Simple Steps to Create a Marketing Plan for Your Business By Jean Morgan Write a marketing plan in five easy steps. Give yourself and your business an edge over your competitors. Reduce your marketing and advertising budgets by delivering targetted leads for your sales team.If you want to succeed in any type of business then the business needs to be marketed to its target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction … 3. Ouick Profit Boosters 101 1. Gain an advantage over your competition. Youshould find one benefit your competition doesn'toffer and use it as your main selling point.2. Design your e-zine so it creates multiple freeadvertising streams. Ask readers to forward it topeople they know, offer ad trades, etc.3. Allow your visitors to subscribe to an updatee-zine. Anytime you make changes to your website they can receive an informative e-mail.4. Focus your articles on information … 4. Nine Must-Do Positioning Steps By Henry DeVries Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for professional service firms is to build trust by giving away valuable information. That's why professional service firm marketing works best when it demo… |