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You've seen these offers before. You know the ones I'm talking about. They say 'Offer Ends Midnight on 15 August 2005 – Hurry'. But than, after the 15th of August, you go back to the site you saw the offer and notice the same ad, the same price and the same product only this time they are promoting with a new 'Deadline' date on when the offer will end. To me, and many other visitors, this does not add credibility. It almost always creates doubt in my mind. When I say add a sense of urgency, I mean create a deadline and stick to it! If you are selling a widget for 25% off the normal price, let your customer know, set a deadline and once that deadline is reached, end the offer. Period. This not only creates urgency, it implies that you are a person of your word. When you say what you're going to do, you do it. 2. Offer an 'Iron Clad' Money-Back Guarantee Most web sites offer a money-back guarantee. And most, if not all honor it. Many online businesses sell electronic information or software. Once downloaded, the customer has your product. Most customers will never ask for their money back. However, some will. This is a cost of doing business online. The best advice to give here is to always honor your money back guarantee. In many cases, we as online businesses have no choice when people want their money back. They simply notify Clickbank, or their credit card company and make a claim. Next thing you know the money is charged back. The customer has your product and you are out of luck. A good way to prevent further returns is to ask the customers who requested their money back one or two simple questions. These questions can help solve future return issues. Ask 'Who, What, Where, When, & Why'. Examples: What can we do to improve this product? Who did you speak with at our company? Where do we need to improve? When did you speak with Customer Service? Why did this item not meet your needs?...Ask question. Make changes and give the customers what they want, not what you think they want. 3. Offer a 'Members Only' site People love to feel like they belong. Offer a password protected site where members can log into and find free content and download of software, ebooks, and more. Add a forum, surveys and marketing ideas. You get the point; the key is to only make it available to your members. 4. Have an up to date 'Frequently Asked Questions' (FAQ) Section Ensure that you have an updated FAQ section. Most people want answers to questions when they ask them. They don't like to wait for an email response. The solution is to put you in the visitor's shoes. Review your entire offer, web page or program and write down every question that comes to mind. Once you have your list of questions, write the answers in easy to understand language, create your web page and place links on every page to the FAQ section. When people email you with questions you may have overlooked, simply add it and your response to the FAQ page. 5. Answer emails quickly. This may seem like a 'No Brainer', but many web based business owners continue to lose site of the fact that when someone contacts them with a questions…They, the company are dealing with a 'hot prospect'. This is someone who has gone out of their way to send an email. This is someone who is already interested in the program or product and the only thing needed to close the sale is a quick professional response. On the flip side, respond to complaints quickly. This is very important and I will relate a story as to why it is so important. A little while back my organization purchased an LCD monitor wall mount from a small, home based company on line. The item arrived quickly as promised, but the product was not as described on the web site. The mount was cheaply made and would not hold the 36' TV as stated. My purchasing agents tried for several days to contact them. After leaving several phone messages and emails, no one ever tried to contact us. Finally, after a week, I went to their web contact page, emailed them and stated that I was interested in purchasing one of their mounts but had some questions. I left my contact phone number and sent it off. In less than 20 minutes my phone rang. It was the company responding to my email. I was totally surprised at the quick response. I answered the phone and started off the conversation something like this. 'Hi, I'm interested in some of your wall mounts, but first, I have a question on why no one from the company was responding to return requests of my Purchasing Agent'. I told the person on the phone the name of the agent and suddenly, the line got quiet, and then I heard a click. She hung up on me. As you can imagine, I was pretty upset. It was obvious that the person on the other line knew what I was talking about. The next day I opened an investigation on an attempt to defraud the US Government. You see, I was also a contracting officer for a government agency. Moral of this story is – 1. Respond to complaints immediately. 2. You never know who your customers are – Treat everyone with respect and courtesy. 3. Treat every customer, new and old like they are your best customer! These tips are only a few of the many ways to gain and keep loyal customers. Don't be afraid to try new ideas. Ask your customers what they want, and give it to them. And never forget that the only way that you can remain in business is from happy, satisfied customers.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Marketing Secret Every Child Knows By Steve Conn Little Kids Ask Until They Get What They Want.Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee!Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.People respond to repe… 2. Are You Sabotaging Your Marketing Success? By Debbie LaChusa What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pre… 3. Marketing Niches, Is It for You? By Fred Farah In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong, solid market, the choice of niche products must ultimately complement your website theme. It is this way that you can generate a specific market for the niche product you are trying to sell.--Interesting Side … 4. Marketing Your Business: Make Your Promotional Tools Work Smarter By Dr. Robert J. Lahm Through former business and employment roles, I have previously serviced numerous marketing communications projects. My own personal path influenced my approach to design and execution, and I learned several lessons along the way which you will probably find valuable. Some of these lessons were acquired through business startup experiences that entailed bootstrapping as an entrepreneur; others were from servicing clients. There is little inc… |