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Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities. YOUR VOICE MAIL MESSAGE Does your voice mail message give additional information about your business? Use this opportunity (you have a captive audience) to provide some additional information. You can mention your website or newsletter, promote an upcoming event, or offer a free report. YOUR E-MAIL SIGNATURE This is a chance to send a marketing message along with every e-mail that you send. Remember, e-mails are often forwarded. Think viral marketing (if this term is new to you, check out Seth Godin. It’s a good thing). Do you have an upcoming event? Do you offer a free article or report? Are you having a sale? At a minimum put a link to your website in your e-mail signature. In addition to interesting content, think about the color and font of your e-mail signature and create something that is attractive and fits with your brand. YOUR BUSINESS CARD Use the back of your business card. Don’t leave this valuable space blank. Make an offer for something like a free report, your newsletter, a sample of your services, a discount, etc. Get your business cards out into the world so people can hear about your offer. Ask for permission to leave a few cards at places your clients frequent like stores, restaurants, gyms, waiting rooms, etc. YOUR EXISTING PROFILES I hope you have profiles on networking websites, directories, clubs, industry associations, and the like out there. Has your marketing message, your offer, and/or your products/services changed since you first created your profiles? I am betting that is a yes! Review all your profiles to make sure they are up to date. This is a great chance to take inventory of all of the places where you have profiles and create a list you can refer to later. If you have a photograph of yourself to add to your profiles, please do so. Add your photo to your own website if it isn’t already there. Connecting your face with your company makes your company more human and personal. Remember, people buy from people they know, like, and trust. It will also help people recognize you at events. YOUR COMPANY LETTERHEAD This may seem like a no-brainer but I have seen business owners who don’t have their contact information on their letterhead. Your letterhead needs to include your phone number, e-mail address, and website. This goes for your printed hardcopy letterhead as well as the electronic version. The only way to know which marketing strategies are working for you is to keep track. This includes the activates above as well as all of your other strategies (networking, referrals, direct marketing campaigns, etc.) Always, I mean always, ask people who contact you how they heard about your business and record this valuable information. It is easy to do, simply create a list of all of your marketing strategies and how many people respond to each one. It is easiest to do this electronically using a spreadsheet so you can easily calculate percentages and totals. You can also use old-fashioned pen and paper if you must. Whatever method you prefer, just make sure you do it! It’s time to get into action. Take some time and go through all of your marketing materials. What marketing tools do you have laying around that could be dusted off and upgraded up to work even harder for you? (c) 2005 Stephanie Ward
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website By Bobette Kyle A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.Many companies, however, do not have a large enough budget to hire an advertising agency. If you belong to one of these small budget businesses, do not despair. With some crea… 2. Anatomy of a Podcast - The Explore Your Voice Show Anatomy of a Podcast - The Explore Your Voice ShowIf you have not heard about podcasting yet then it's time to throw away all those useless SEO ebooks and make a start .Of all the techniques I have used to build traffic and customers to my sites this one is by far the best. By a mile.Podcasting ( a term coined by Adam Curry) is the business of attaching an audio file, usually an mp3, to an RSS feed. An RSS feed is a simple XML file that lists th… 3. Marketing, Lead Generation, and Research: A 3-in-1 Solution By Jay Gilmore I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market research.There are many benefits of doing market research including the ability to learn more about my target market's behaviours and opinions, honing messages and prese… 4. Consistent Marketing Provides Big Rewards By Alicia Smith Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.When we consciously create consistent messages, brands, systems and communications, our customers begin to relax and know that we are trustworthy and reliable. This consistency enhances our marketing messages and fuels our marketing machine. Perception is everything. And, how you do … |