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Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities. YOUR VOICE MAIL MESSAGE Does your voice mail message give additional information about your business? Use this opportunity (you have a captive audience) to provide some additional information. You can mention your website or newsletter, promote an upcoming event, or offer a free report. YOUR E-MAIL SIGNATURE This is a chance to send a marketing message along with every e-mail that you send. Remember, e-mails are often forwarded. Think viral marketing (if this term is new to you, check out Seth Godin. It’s a good thing). Do you have an upcoming event? Do you offer a free article or report? Are you having a sale? At a minimum put a link to your website in your e-mail signature. In addition to interesting content, think about the color and font of your e-mail signature and create something that is attractive and fits with your brand. YOUR BUSINESS CARD Use the back of your business card. Don’t leave this valuable space blank. Make an offer for something like a free report, your newsletter, a sample of your services, a discount, etc. Get your business cards out into the world so people can hear about your offer. Ask for permission to leave a few cards at places your clients frequent like stores, restaurants, gyms, waiting rooms, etc. YOUR EXISTING PROFILES I hope you have profiles on networking websites, directories, clubs, industry associations, and the like out there. Has your marketing message, your offer, and/or your products/services changed since you first created your profiles? I am betting that is a yes! Review all your profiles to make sure they are up to date. This is a great chance to take inventory of all of the places where you have profiles and create a list you can refer to later. If you have a photograph of yourself to add to your profiles, please do so. Add your photo to your own website if it isn’t already there. Connecting your face with your company makes your company more human and personal. Remember, people buy from people they know, like, and trust. It will also help people recognize you at events. YOUR COMPANY LETTERHEAD This may seem like a no-brainer but I have seen business owners who don’t have their contact information on their letterhead. Your letterhead needs to include your phone number, e-mail address, and website. This goes for your printed hardcopy letterhead as well as the electronic version. The only way to know which marketing strategies are working for you is to keep track. This includes the activates above as well as all of your other strategies (networking, referrals, direct marketing campaigns, etc.) Always, I mean always, ask people who contact you how they heard about your business and record this valuable information. It is easy to do, simply create a list of all of your marketing strategies and how many people respond to each one. It is easiest to do this electronically using a spreadsheet so you can easily calculate percentages and totals. You can also use old-fashioned pen and paper if you must. Whatever method you prefer, just make sure you do it! It’s time to get into action. Take some time and go through all of your marketing materials. What marketing tools do you have laying around that could be dusted off and upgraded up to work even harder for you? (c) 2005 Stephanie Ward
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Four Essential Marketing Plan Components By Cavyl Stewart Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost forces you to clearly define what you are selling.From there, you define the demographics of the market for your product or services. You research on-going or upcoming trends in the industry, your e… 2. Reach Thousands of Your Prospects, Absolutely Free I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or two of my time and the payoff was huge. And you can do it for your business, too.It's called Public RelationsAnd it's simpler… 3. Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away By Maria Marsala Many service business owners these days are "giving away" their business services – and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now. Even trained coaches, I believe, do too much pro-bono work. Why? They say that they need to practice, but the … 4. Find The Goldmine Within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?You probably already have some great customers, probably not as many as you would like though. So how do you g… |