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It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on. My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google. That means Google has indexed 1061 sites on which this article appears. This gives me about 1061 quality links to each of the sites I included in my resource box. As you can see, this makes article marketing a very powerful way of building quality links. So how do you ensure that your article gets picked up and reprinted by as many publishers as possible? 1. Pick A Topic That's Hot Or Always Fresh For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic. The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over. There are some articles that are slow starters but eternally fresh, like the one I wrote here. To Be A Champion, Become A Child These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable. 2. Target A Large Audience Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers. This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-) This shows 248 links back But again, it’s the quality of links back that matters - not the quantity. Another large target audience is the health market. I get a lot of links back from my health articles. 3. Craft A Catchy, Relevant Title A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published. Follow the basic rules of copywriting to make your article interesting and readable. Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target. Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it. 4. Offer Publishers A Monetary Incentive Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box. Allow publishers to earn by publishing your article and they will gladly reprint it. 5. Write An Article Series Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here. Marketing With Blogs - Part 1, 2, 3 and 4 These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique. 6. Distribute Your Article Widely Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online. Feel free to browse through my own collection of article directories and announcement lists Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Write An Article-A-Day, The Easy Way! - Write a professional-quality article for fame, fortune or web traffic in one day. Fail-safe method that any one can use! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Relationship Marketing: 10 Tips for Keeping Clients Happy By Debbie LaChusa You've probably heard the saying "It's easier to keep an existing customer than to get a new one."Well, it's more than just a saying, it's true.That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again.Who wants to constantly be out there pounding the pavement looking for new clients and customers? That's a lot of w… 2. Discover the Basics of a Unique Selling Proposition By L A Parmley Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.Prospective customers really don't care how great your company is (especially if it's coming from you) or how long you've been in business. They want to know what's in it for them. What benefits will they get if they buy from you… 3. Is Your 4X4 Trail Rated? By David Handler “Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see.” – Statement on Jeep Web siteJeep’s marketing campaign for its Grand Cherokee, Liberty and Wrangler lines has a lot of existing and potenti… 4. Put The Selling Power of Testimonials To Work to Increase Your Sales and Profits! Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.Here's how 'John Q. Customer' might describe his attitude:'In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any f… |