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It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on. My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google. That means Google has indexed 1061 sites on which this article appears. This gives me about 1061 quality links to each of the sites I included in my resource box. As you can see, this makes article marketing a very powerful way of building quality links. So how do you ensure that your article gets picked up and reprinted by as many publishers as possible? 1. Pick A Topic That's Hot Or Always Fresh For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic. The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over. There are some articles that are slow starters but eternally fresh, like the one I wrote here. To Be A Champion, Become A Child These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable. 2. Target A Large Audience Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers. This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-) This shows 248 links back But again, it’s the quality of links back that matters - not the quantity. Another large target audience is the health market. I get a lot of links back from my health articles. 3. Craft A Catchy, Relevant Title A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published. Follow the basic rules of copywriting to make your article interesting and readable. Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target. Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it. 4. Offer Publishers A Monetary Incentive Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box. Allow publishers to earn by publishing your article and they will gladly reprint it. 5. Write An Article Series Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here. Marketing With Blogs - Part 1, 2, 3 and 4 These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique. 6. Distribute Your Article Widely Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online. Feel free to browse through my own collection of article directories and announcement lists Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Write An Article-A-Day, The Easy Way! - Write a professional-quality article for fame, fortune or web traffic in one day. Fail-safe method that any one can use! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Money Making Secret of "The Toll Booth Position" By Dan Kennedy I’m a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to be the butt of many jokes,it does very accurately describe her very, very important area ofresponsibility, in direct marketing parlance. At lea… 2. 8 successful secrets for getting your press release into print In this article we will be discussing 8 successful secrets for getting your press release into print. The methods below have been used by me personally and can make atremendous difference in getting more of your own press releases into print. 1) Target the right magazines for the products you sell. Many times, individuals will send out their press releases to every category of magazines listed in hopes that bydoing this approach, something will… 3. To Know and Not Do, is Not to Know! By Scott Rauber To guarantee success in business there are no secrets really. The “twist” in becoming successful in any venture depends on a small handful of repeatedly applied simple techniques. Yes, simple. And yes, done over, and over, and over.There are four that I would like to think I live by, and have helped this non-college educated, almost high school dropout, average guy make a respectful income. And believe me, these techniques can be learned and … 4. Systems - Marketing Your Business Successfully By Michael A. Fowler Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.The three fundamental elements of any system are; Replication, Duplication and most of all Retention.A newbie or seasoned veteran, should be able to replicate with a good system and duplicate the actions of those gone before him/her. W… |