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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Strategy - Shift the Focus By Kevin P. Dervin Most of the service providers I’ve worked for or with don’t like marketing or selling. In fact, a lot of them will say they “hate it.” At the very least, they’ll tell me they don’t think they are very good at it.If you ask them why it is they feel this way, you’re most likely to get some common responses such as:“When do I have the time? I’m busy enough as it is.”“I don’t know where to start.”“I don’t know what to do.”“I’ve tried networking, bu… 2. Starting Small Business Promotional Campaigns So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist? Promote! Promote! Promote! Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer. They proba… 3. The Top Seven Marketing Mistakes By Ted Nicholas In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.Of course, there can be one or several more causes that result in a business going "belly up."However, from what I've seen, marketing mistakes are by far the primary reason businesses do not survive. This includes companies which consider themselves dire… 4. 19 Ways To Attract Higher Paying Clients By Catherine Franz Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering. Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable. Whenever I am … |