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A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement. Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page. When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Process of Change in Marketing Approaches By Alvin Chan In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequ… 2. Postcard Mania By Bette Daoust, Ph.D. Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Junk mail, as many call it, does not always get read, but if you put a twist on what is on your postcard, then you are likely to be noticed. A postcard will not yield much business, but in reality it only takes one good contract to pay for the whole mailing. So how do yo… 3. How To Successfully Launch A New Business Activity By Bob Leduc I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They sincerely believe it will be easy to generate hordes of paying customers for their new venture. Unfortunately, it's not going to happen that way. Building a profitable… 4. Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers By Julia O'Connor Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.Then the question becomes how many people in a booth and what should they… |