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As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business? Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal and New York Times. Yet online articles have a distinct advantage in that they are searchable by keywords. This means prospects using keywords matching your area of expertise can be taken to your website within seconds. Advantages of publishing articles online include the following: - When people read your online article, they can immediately click on your website to take advantage of your special offer or more information. - When potential clients or customers perform a search on your name, all your articles come up, enhancing your credibility. - You can use strategic words to create a keyword rich article that will help your target audience find you in a crowded Internet environment. - You can submit the same article to many different websites, thus getting more return for time spent writing the article. The most popular articles give practical how-to advice about how to solve a problem facing your target audience. Though your lead paragraph is very important in a print publication, you need an even more compelling lead and title when you write articles to be read online. Crafting a Catchy Title Once you’ve finished your article, crown it with a catchy title. It should combine elements of surprise, curiosity, and contain a strong emotional hook. Effectively, your article title must stop people in their tracks and compel them to read the article. Below are additional tips for writing articles online: - Create a list of keywords your target audience would use to find information on your topic. You want to use those keywords in the headline and body (especially the first paragraph) of your text. - Get to the point as quickly as possible, preferably in your opening sentence. - Succinctly outline the steps or a course of action that will help a reader solve a problem. - Keep the article to 500 words or less. - Keep sentences and paragraphs short. - End with a firm call to action. - Use a time-sensitive offer and strong benefits in your resource box to motivate the reader to click on your site immediately. Perhaps the best thing about publishing articles online is that when your target audience uses the right keywords, your article could come in the search results along with a Wall Street Journal article on the topic, literally putting you on the same page and further enhancing your expertise. Paid-Surveys-At-Home.com. - Earn 75% as an Affiliate. 20-30% conversions! Offer 4 Free Bonuses to clients. The Life Coach Marketing Bible. - Learn how to get more clients and improve your coaching or consulting business with this ground breaking eBook. In this article a case history is given in which a software company with SEO and PPC accounts, saw a drastic drop in their paid Google click-throughs on a huge term for them that had been performing predictably for at least 3 months previously. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook By Jimmy Vee When’s the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah…and a hook.You wouldn’t go fishing without the hook, would you? The hook is probably the most important part of the fishing process.The same is true in your advertising. If you want to be successful in advertising you have to resign your position as general manager of the universe and realize… 2. Marketing With Brochures By Joe Love With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company’s marketing should be a brochure. You should have a brochure for your online and offline marketing.Brochures have many advantages over most other marketing tools available to you. Probably the most important advantage is that brochures can convey a lot of information about you… 3. 10 Simple Ways to Boost Your Sales IMMIDIATELY! By Samuel Indrajaya Alright you've got yourself a nice website with a great design and a good steady traffic coming in...After that what are you going to do? Do you really have what it takes to make a website that sells? Or is it just another website?Now what I'm about to give you in this article is the 10 things you can implement in your marketing or business plan, you'll be amazed that changing only a few simple things can have a huge impact on your sales!1. Bui… 4. Like a Virgin-- Is Your Marketing As Fresh As Madonna's? By Sean D'Souza 'Touched for the very first time'Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on … |