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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Internet Article Writing By Lance Winslow Most Article sites, which take on submissions, have a minimum number of words required in each article. Some require 350 plus words per article that is unfortunate because articles which have 350 and under get picked up the most by online news sites. If you are going to write articles and want them to develop a life of their own thru viral marketing or sent in Ezine Newsletters it is best to keep them small and tight. One of the best sites I ha… 2. Small Business Marketing Secret #1: The Most Important Word In Advertising By Jimmy Vee Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matter.If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes).Y… 3. Blogs and RSS - Why Do I Need This Stuff? Blogs and RSS - Why Do I Need This Stuff?by Keith ThompsonIf you've been under a rock for the last year or so it'spossible you might not have heard about blogs and RSS feeds.If you're like most of us, you've heard the buzz but mightnot've known what to make of it or what to do with it.Here's some answers.First RSS feeds. RSS, depending on who you ask, stands forReally Simple Syndication. This is a technology that enablesyou to bring fresh, consta… 4. How Testimonials Can Put You in the Spotlight By Rix Quinn If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. “She knows I’m still in school,” he said, “so she always asks about my schedule.”“She’s really smart, too,” he added. “The company wants to promote her, but she keeps telling them she really trained to teach. She’s just waiting for a job opening.”“Hey,” I stopped him, “if she’s so great, why don’t … |