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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 7 Cost Effective Steps to Ensure Your Core Message Gets Through To Your Target Market By Paul Lemberg How much of your marketing is reaching your prospects where it counts?Are they acting upon your call to action? Are they thinking about your message - at least a little bit? Are they even reading it, at all?A lot of what passes for advertising and marketing today bounces off your prospects because the messaging is weak. "Messaging" is a fancy marketing term for the guts of what you are trying to tell people. Your core message announces to the … 2. Love My Dentist By Kelly O'Brien I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle an… 3. How To Create A Complete Referral Marketing System By John Jantsch These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a net… 4. Corporate Branding and Trade Shows - 8 Tips for Marketing Managers By Julia O'Connor Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?BEFORE THE SHOW …………1. Make sure you have … |