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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Promotional Products By Jörg Baumann As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Promotional Products for your business, you want to find items that feature your company name prominently. If you're promoting a "toys event", you don't wa… 2. Thomas R. Cutler Leading Manufacturing Journalist to Top 300 feature Articles in 2005 Thomas R. Cutler, President and CEO of the largest manufacturing PR and marketing firm, TR Cutler, Inc. (www.trcutlerinc.com) received editorial coverage in both the June issue of InMFG, a leading Reed Business Publication, as well as Managing Automation. Both articles can be found on the right-hand column of the website home page.Thomas R. Cutler is a contributing journalist for the following publications: o Advanced Manufacturing o American Met… 3. Is Money Evil? By Shane Wilson Why is it that many people say “Money is the root of all evil”. Is it because the individual’s who say this have had negative experiences with money. I tend to think so. This statement is just false. If money were the root of all evil, then how do you explain a serial killer? Are you really telling me that they do what they do because of money? No, I refuse to believe that.Money, as well as your business if handled correctly, can be used … 4. The 30 Incredible Ways To Sell Your Products Now and Sell More By Julia Tang How to sell more and sell quickly online for your products and service? Here is the long list for your reference. 1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product. 2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business 3. Enhance the power of y… |