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As best you can, answer the following twenty-five questions. There's no scoring. But you’ll know whether you should be satisfied with your answers, or not. If you aren’t, perhaps you have some work to do. 1. What are the benefits you offer? 2. What do you think motivates your clients to buy? Are they driven by Fear of Loss, Desire for Gain, Self Preservation, Safety, Health, Security, Recognition, Power, Net Profits, Increased Sales, Lower Costs, Knowledge, Self Actualisation, Social Status, Riches, Popularity, Self Expression, Acceptance, Prestige, Success, Pleasure, or a combination of a few of these? 3. Why do you think your best/favourite clients purchased your service/product? (What benefit(s) attracted them?) 4. Have you asked your clients why they purchased from you. 5. How does your service improve the life or work conditions of your clients? 6. Have you written a profile of your best clients? 7. Have you identified where to find the greatest concentration of your best prospects? 8. Have you identified a list of prospects similar to your best customers? 9. Considering all the potential prospects you’ve identified, with which ones could your service/product make the biggest difference? 10. How do your clients normally purchase your service/product? (Your distribution system.) 11. Who is your competition? 12. What other "competition" do you have? (i.e., other kinds of products/services, lack of awareness on the part of your prospects, etc.) 13. Why do your prospects buy from your competition? (What benefit do they offer?) 14. Why would or should your prospects switch from your competition to you? 15. Can you list 5 to 10 reasons why someone should purchase your product/ service? 16. What makes your service/product unique or better than others? (This is your unique selling proposition, or USP) 17. Have you reduced your USP into a fifteen-word-or-less "commercial"? 18. Have you identified a market niche in which you do/can specialise? 19. Have you told your prospects about your speciality? (Or is your speciality buried in your marketing materials among all the other things you can also do?) 20. How are you raising awareness of your service among your prospects? 21. Do you have a marketing "mix", or do you depend upon one marketing tool to build your business? 22. Does the image you present to your target market live up to the image your target market feels they deserve? 23. What would happen to your business if your top two clients left you in the same six month period? 24. Are you spending 20 to 30% of your time on marketing activities? (If you are a start-up, are you spending 80 to 90% of your time marketing?) 25. Do you have measurable goals for your business? 26. What one major obstacle stands between you and your goals? If you struggled with a few of these, you have some work to do. If these questions puzzled you, you have much to do. RoHs Weee And Lead-Free. - Achieve RoHs compliance in only 6 months. Critical regulatory knowledge for electronics businesses worldwide. Get Paid To Be A Mystery Shopper. - Earn $10 - $40 an hour helping businesses improve their customer service! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Creative Marketing: Just Your Style By Sara Pedersen You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!Creative marketing will allow you to attract new clients, as well as remind past clients that you're still around. You'll also stand ou… 2. Please your potential buyers with Corporate Promotional Gifts Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that no one really wants to listen to, promotional gifts are perfect. Essentially, it gives potential clients a little incentive to listen to your sales pitch instead of another company's. Also, when buyers… 3. Segmentation --- Understnading Customers and Markets By Rick Johnson Wholesale distributors must create and use formal methods to gather customer feedback and improve communication. Best Practice companies have a source of information about what customers think of them that does not come from their sales people. Sales people make stuff up; sorry, they do. Sales people do provide information and that is fine. You need to listen to your sales force. There is no question about that, but Best Practice companies… 4. The 4 P s of Marketing: Effective Marketing Programs Depend On Them By Bobette Kyle There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.A key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 P s of marketing -- price, product, promotion, and place -- to reach and appeal to your target audience(s). … |