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As best you can, answer the following twenty-five questions. There's no scoring. But you’ll know whether you should be satisfied with your answers, or not. If you aren’t, perhaps you have some work to do. 1. What are the benefits you offer? 2. What do you think motivates your clients to buy? Are they driven by Fear of Loss, Desire for Gain, Self Preservation, Safety, Health, Security, Recognition, Power, Net Profits, Increased Sales, Lower Costs, Knowledge, Self Actualisation, Social Status, Riches, Popularity, Self Expression, Acceptance, Prestige, Success, Pleasure, or a combination of a few of these? 3. Why do you think your best/favourite clients purchased your service/product? (What benefit(s) attracted them?) 4. Have you asked your clients why they purchased from you. 5. How does your service improve the life or work conditions of your clients? 6. Have you written a profile of your best clients? 7. Have you identified where to find the greatest concentration of your best prospects? 8. Have you identified a list of prospects similar to your best customers? 9. Considering all the potential prospects you’ve identified, with which ones could your service/product make the biggest difference? 10. How do your clients normally purchase your service/product? (Your distribution system.) 11. Who is your competition? 12. What other "competition" do you have? (i.e., other kinds of products/services, lack of awareness on the part of your prospects, etc.) 13. Why do your prospects buy from your competition? (What benefit do they offer?) 14. Why would or should your prospects switch from your competition to you? 15. Can you list 5 to 10 reasons why someone should purchase your product/ service? 16. What makes your service/product unique or better than others? (This is your unique selling proposition, or USP) 17. Have you reduced your USP into a fifteen-word-or-less "commercial"? 18. Have you identified a market niche in which you do/can specialise? 19. Have you told your prospects about your speciality? (Or is your speciality buried in your marketing materials among all the other things you can also do?) 20. How are you raising awareness of your service among your prospects? 21. Do you have a marketing "mix", or do you depend upon one marketing tool to build your business? 22. Does the image you present to your target market live up to the image your target market feels they deserve? 23. What would happen to your business if your top two clients left you in the same six month period? 24. Are you spending 20 to 30% of your time on marketing activities? (If you are a start-up, are you spending 80 to 90% of your time marketing?) 25. Do you have measurable goals for your business? 26. What one major obstacle stands between you and your goals? If you struggled with a few of these, you have some work to do. If these questions puzzled you, you have much to do. RoHs Weee And Lead-Free. - Achieve RoHs compliance in only 6 months. Critical regulatory knowledge for electronics businesses worldwide. Get Paid To Be A Mystery Shopper. - Earn $10 - $40 an hour helping businesses improve their customer service! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Real Path To Big Bucks On The Internet! By Shawn Casey "Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. In the 5 or 6 years that I've known Eric, the number one question on his mind is how he can find that magical combination of product and website that will instantly… 2. How to Measure the Benefit Your Product or Service Offers By Joe Love Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it’s ineffective to say your light bulbs are brighter and last longer than the competition’s. You’ve got to let people know that they’re 50% brighter and last two times as long! Your dry cleaning methods aren’t just better, they’re three times more likely to remove stubborn stains than traditional methods. Your chiropractic t… 3. Small Business: Raising Your Business Profile By Ben Botes http://www.my1stbusiness.comWhenever you communicate a message you are inevitably felling a story about your business. The media has an insatiable demand for stories; without them they would have very little to write about. Public relations - can be a confusing term. But all businesses need and use PR, even if they don't realise it. Businesses have to communicate with a wide audience of customers if they are to survive. It's how well… 4. The Value of a Good Sales Letter! By Charlene Rashkow Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material. A good sales letter gives you an opportunity to make a smashing impression right out of the gate. The following are some strategies to… |