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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Biggest Needle In The Haystack By Duncan Judson Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you’re like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the Internet!Where do you start your search for information? I use search engines, my favorite is Google. No, I am not plugging Google I believe it is a great searc… 2. Marketing Tips - Ten Quick Marketing Actions By Alvah Parker It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project.1. Call a former client to ask for referrals. Staying in touch with former clients can be a great way to get referral business. Create a list of clients you want to touch base with and call… 3. 8 Lessons in Strategic Marketing A La 'Daddy Daycare' By Bobette Kyle I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong...It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.Along the way to success they demonstrate several solid marketing strategies -- equally applicable to online, offline, and integrated companies. Take these lessons to heart when developin… 4. 5 Ways To Improve Your Promotion By Larry Johnson How many times have you... started out with a plan for the day, but got lost in a lot of details?. Here are five ways to improve your promotional efforts online:. 1) PLAN YOUR WORK:. Failing to have a promotional plan is one of the most common problems faced by those online promoters today.. Write out your daily plan of activities from sign-on to sign-off.. Your time on line is limited. Make the most of it. Do the most pressing of your tas… |