Advertising Your Private Practice: Beware of the Problems-Part 1Get The Edge Marketing on theedgemarketing.com. Advertising Your Private Practice: Beware of the Problems-Part 1 topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with advertising, and some even give up on the idea of having a private practice assuming they have no other options for marketing their practice. It is not surprising that this happens. Not knowing how else to market their private practice, advertising is usually the first method that comes to mind when thinking of promoting a practice. Advertising is one method of marketing that you see on a daily basis, so it’s only natural that you would think of using it. The problem is that in most cases, advertising your private practice is one of the most costly and least effective ways for you, as a coach, counselor or healing professional, to attract clients. There are a variety of reasons for this. For starters, on average it takes approximately 5-7 contacts with a person before they buy a product or service from you. This means that potential clients or referral sources would have to be exposed to your ad numerous times before they might take action, i.e. pick up the phone and call you. Many counselors and healing professionals never run their ads long enough to get this kind of exposure. Furthermore, a larger problem with advertising is that people are more interested in seeing a coach, counselor or healing professional who they have had personal exposure to in some way, or a professional who has been referred to them by someone they know and trust. Finally, advertising works best when you target your ads to a very specific population. Few counselors and healing professionals have a defined target market for their private practice, and even if they do, they don’t know how to write effective ads. However, there can still be benefits to advertising your private practice. The important thing is that you know how to do it effectively.If you are convinced you need to advertise, read part 2 of this article, "Advertising Your Private Practice: 6 Tips for Maximizing Your Results." © Juliet Austin, 2004
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Mastering the ABCD's of Small Business Marketing & Selling By Kevin P. Dervin I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you’re selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement processes and systems to work within the flow. I call it Mastering the ABCD’s of marketing and selling.Attention. The first step in the flow for attracting n… 2. 5 Steps to Success: A Surefire Way to Achieve Your Goals By Debbie LaChusa No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.In the world of marketing, these "big ideas" are called goals and objectives. And, they are what dictate your every move, when it comes to marketing, that is.If you don't have a marketing plan or you aren't familia… 3. Elements of a Winning Catalog What makes a catalog worth keeping? I believe that there are three elements for a catalog to be really effective – great design, high quality images, and professional printing. With these, you will be able to produce a catalog that will have a big impact on every consumer. Remember that this marketing material is intended to convince and motivate customers to transact business with you and purchase something from your business.A great design is t… 4. Growing Your Brand Assets By Claire Cunningham Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as company image.)Think about YOUR company. What personality… |