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When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines? If you do, you’re missing a golden opportunity for increasing your business. When you pay attention to ads, you can very quickly pick out ads that are effective. How do you know? *Do you understand from the ad “what’s in it for you”? *Does the ad make you want to find out more? *Does the ad touch your emotions? When you start to notice ads, and more importantly notice the effective ones, you can use those ads as a basis for your next ad campaign. When I see an ad in a newspaper or a magazine that I think really does a good job, I tear it out and put it into what marketers call a “swipe file.” Now, that’s not to say that you take someone else’s ad and paste your name over theirs, and use it as though it’s your own. Study it and try to define what it is that makes it a good ad. Then find a way to introduce similar aspects into your own advertising. Here are a couple of examples from my local market… A CPA firm ran an ad that said, “Your Profit is Our Business.” Okay, I understood where they were going with this. But, it made me feel uncomfortable—my profit isn’t anybody’s business but my own. Maybe that’s just me and others took it in the spirit in which it was meant, but for me it didn’t work. A jeweler’s ads say over and over “We really want to be your jeweler.” This is brilliant. I know beyond a shadow of a doubt that Stan Pollack really wants to be my jeweler. Actually, it’s not me he wants as a customer—if he had me for a customer he’d starve. What Stan wants is to develop life long relationships with people who make multiple jewelry purchases. He does a great job of articulating that and repeating it over and over. Now, if the CPA firm had said to me “Small Business Owners, Do You Want to Keep More of What You Make?” they would have been speaking my language. Stop and check out the ads, watch a few commercials, tune into a late night infomercial and study the techniques they’re using to attract their market. Which tactics could you apply in your own business? What message do your customers want to hear from you? Rocket Spanish. - Cutting Edge Interactive Audio Course! High searches, check out learn spanish in Overture or Google. High conversions! Learning Spanish Like Crazy. - Learn Real Latin American Spanish Fast and Easy. Instant Download Just $97. CB Affiliates earn 75% Ask Jeeves has changed its name to Ask, following in the footsteps of European Ask sites. Ask has abandoned the Teoma search site. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Makes Your Online Ads Persuasive? The first impression that the people get from your ad decides if they click or skip. This shows that writing really persuasive ads is not easy. Writing irrestisible internet ads needs some skills. You can acquire these skills, if you follow some rules.Simplify your messageFocus on your customers need! What are they looking for? What is special on your website for your customers? Write a simple language with common words. Use verbs more often than… 2. Give It Away Now - The More You Share, the More You Sell! By Phil Gerbyshak Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this.If you get early adopters (Seth Godin would call them "sneezers") on board and they like what you have to say, they'll talk about your ideas. They'll share it with their friends, they'll put it on their blog, and they'll invite others to try it out. Low risk because it's free, except high risk because really you're putting y… 3. Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" By Susan Friedmann Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional manner. What more could you ask for? Well, the righ… 4. How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing By Josh Barinstein Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn’t work—the question is, which 90%!If we could hone in on that 10% that does work, we would do more of … |