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When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines? If you do, you’re missing a golden opportunity for increasing your business. When you pay attention to ads, you can very quickly pick out ads that are effective. How do you know? *Do you understand from the ad “what’s in it for you”? *Does the ad make you want to find out more? *Does the ad touch your emotions? When you start to notice ads, and more importantly notice the effective ones, you can use those ads as a basis for your next ad campaign. When I see an ad in a newspaper or a magazine that I think really does a good job, I tear it out and put it into what marketers call a “swipe file.” Now, that’s not to say that you take someone else’s ad and paste your name over theirs, and use it as though it’s your own. Study it and try to define what it is that makes it a good ad. Then find a way to introduce similar aspects into your own advertising. Here are a couple of examples from my local market… A CPA firm ran an ad that said, “Your Profit is Our Business.” Okay, I understood where they were going with this. But, it made me feel uncomfortable—my profit isn’t anybody’s business but my own. Maybe that’s just me and others took it in the spirit in which it was meant, but for me it didn’t work. A jeweler’s ads say over and over “We really want to be your jeweler.” This is brilliant. I know beyond a shadow of a doubt that Stan Pollack really wants to be my jeweler. Actually, it’s not me he wants as a customer—if he had me for a customer he’d starve. What Stan wants is to develop life long relationships with people who make multiple jewelry purchases. He does a great job of articulating that and repeating it over and over. Now, if the CPA firm had said to me “Small Business Owners, Do You Want to Keep More of What You Make?” they would have been speaking my language. Stop and check out the ads, watch a few commercials, tune into a late night infomercial and study the techniques they’re using to attract their market. Which tactics could you apply in your own business? What message do your customers want to hear from you? Rocket Spanish. - Cutting Edge Interactive Audio Course! High searches, check out learn spanish in Overture or Google. High conversions! Learning Spanish Like Crazy. - Learn Real Latin American Spanish Fast and Easy. Instant Download Just $97. CB Affiliates earn 75% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Your Franchise Online By Manuel Viloria Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you insist on having a visually attractive web site, go ahead and maintain it. Please consider, however, building a partner web site that co… 2. Using Business and Greeting Cards Effectively By Jay Conners Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it’s desired location, as opposed to the business card which is handed directly to a person or dropped into a fish bowl in the hopes of winning an office party.Here are a few tips on how to use the business card and greeting card as a sales… 3. Massage Therapists Can Now Make More Money By Dawn Breeze-George As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally “no sweat off your back?” Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . . . sharing healthy suggestions with your clients.Essential oils, flower esse… 4. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. By Shane Kukec Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. A Good Internet Joint Venture is your shortcut to success. It can send you more quali… |