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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Profitable Marketing Programs (Part 1) By Bobette Kyle Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The full benefits gained from a marketing program are not directly and immediately measurable. Many benefits happen over time. Adverti… 2. Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials By Maggie Dennison 1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself. How many prospective clients could you call in the time it takes you to put the words together yourself?2. You’ll stop wasting thousands of dollars on material that doesn’t work.3. You can stop struggling to find the right words.4. You can be confident that you have a professional product, and that you’ll be perceived as professional.5. It … 3. Kinds of Websites - Which Suits You? Often the best type of website for you to launch for your business depends on the on the nature of your business, your corporate goals, the stage of development of your business and the resources you have at your disposal. Here are some types of websites to give you an idea of what you might consider looking for. Static Websites – Brochureware Most small businesses start out with a small, “static” website.In order for the business… 4. Where Can I Find My Niche? Finding Your Ideal Prospects So You Can Sell To Them By Debbie LaChusa Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful.Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.Because neither of you have an understanding of the othe… |