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As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don’t follow up? You are caught up in the business of running your business you don’t take the time to follow up with your clients. After moving to a new city recently I've been, of course, searching out a new hair salon. The first place I tried was what seemed to be a very upscale salon that offered everything from hair cuts to nails to a massage. At this place I received on of my least favorite hair cuts. I tried two other places that gave a pretty good cut. The big surprise is that I've not received so much as a post card from any of the stylists requesting my return for my next cut. How much business are these places missing out on? Tons if they don't follow up with their clients. I had the same experience with a masseuse I found here also. Wow, imagine what would happen if they mailed out a monthly postcard; a quarterly newsletter; a monthly e-zine? Whether you have a brick and mortar or an on-line business, you don't want to miss out on all that business because you are not following up with your customers. It’s never too late to start. 1. Buy a reliable customer database system and track more than just your clients name and phone number. You should track their birthday, anniversary, and other important dates about their business, interests, etc. 2. Establish a routine to take at least an hour a week to update and maintain your database. Review it each week to prepare for any upcoming events for your client. 3. Implement a system to send an email, a personal, note, and thank you notes. 4. Develop a monthly newsletter if you currently don’t have one. It can be delivered via email. 5. If you come across an article, product, or service that will benefit a client, pass it along with no strings attached. 6. Remember your clients with holiday gifts between November and January. If you don’t have the time or expertise to develop a follow up system, hire a pro to do it for you. Overcome Sugar Addiction. - Information you need if sugar addiction keeps you from losing weight. The Last 10 Pounds. - Before/After photos of the author show that this 9 week program for losing stubborn fat really works. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Successful Surveys: 10 Tips for Better Results By Kathy Gulrich Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and customers) - protect your customers' anonymity (if important) - professional - no "cold… 2. Internet Copywriting - Make Your Offer Irresistible! Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It tur… 3. Design, Design, Design By Bette Daoust, Ph.D. You need only one card, but make it noticeable. Make sure it says the right thing.I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at the beginning of the process but, over time, the cost will be negligible compared to the amount of business you can generate by simply using a business card. Your main car… 4. How Testimonials Can Put You in the Spotlight By Rix Quinn If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. “She knows I’m still in school,” he said, “so she always asks about my schedule.”“She’s really smart, too,” he added. “The company wants to promote her, but she keeps telling them she really trained to teach. She’s just waiting for a job opening.”“Hey,” I stopped him, “if she’s so great, why don’t … |