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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 3 Reasons Why You Better Know Your Customers... Or Else By Michele Pariza Wacek Which statement sums up how you define your customers?1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else.Or2) If they have a pulse, they're a potential customer.Okay, in care you were wondering, number 1 is good and number 2 isn't.Yet I can't tell you how many business owners I run into who are closer to number 2 than number 1.I… 2. Does Your Marketing Plan Need Changing? By Joy Gendusa Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make it better. Not!In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better terms, making you money – d… 3. The Advantage and Consequences of New Economy Marketing By Abe Cherian Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever… 4. Looking for Sky In All The Wrong Places By Kim A. Castle Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky. The big open space where you create a successful and enjoyable business. There were many pieces of 'puzzle sky', I was drowning in an ocean of sk… |