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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Corporate Cleavage By Lee Raito I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”.There is business science in “them der hills”, namely the division or splitting of something, and last but not least, “the hollow visible between the breasts of a woman wearing a low cut garment”.Suffice to say, I was very relieved that I had not been bastardi… 2. How To Research Your Target Market in 5 Easy Steps By Kelly O'Neil Why do so many new products and service companies fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research, or they ignore what the research tells them. It is important in product development to develop products that your consumer’s want, not simply what you desire to produce.With effective market research, you can determine the need for your service, a product's likelihood t… 3. Embrace Your Differences - Promote That By Allison Bliss “Absolutely, Positively, Overnight, Guaranteed”“Reach out and touch someone”“VISA: It's everywhere you want to be”All memorable promotional slogans, right? But how did these tiny phrases work for these BIG companies, to help position and promote their service? That’s the real question.Federal Express was perceived as just another shipping company. But they were very smart: they did market research. And what they found was that most shippers wer… 4. People Do Business with People They Like By Kathy Condon People do business with people they know and like! In my networking classes I have been saying this for six years. Can’t say I was the originator of it, yet it appears people are catching on. Finally, people are referring to this statement in casual conversation when they are talking about marketing. BAN COLD CALLS Just this morning the news reported there have been 400,000 complaints registered by people who had received unsolicited call… |