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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Put Your Money Where Your Mouth Is By Kim Duke Do you remember that old toothpaste commercial that had the slogan "Put your money where your mouth is?" OK - maybe this Diva is dating herself but that tagline has always stuck with me - especially when it applies to business!Selling is all about relationships. And guess what? We have relationships with those we feel we can trust. They don't FEEL RISKY.Here's a quote I love that absolutely says it all: "Nobody minds having what is too good for… 2. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started By Jeff Herring 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. There are many reasons, and one of the biggest reasons is creating systems for things you do regularly.Think of it in this way: SYSTEM stand forSaves You Some Time Energy Money2) Have two work modelsThe work model that most people are familiar with is "work once,… 3. Client Attraction Technique #3: Study the Competition! By Andrew Ludlam One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition – how best they operate, what they lack and then how to capitalise on it!Study the Competition OfflineStart by reviewing the Yellow Pages, the Thomson Local or even go online to determine what you’re up against locally (and if applicable nationally).… 4. Radio Advertising Works With These Tips! By Tyrell MacGregor Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.1. Make sure you match the station to your intended target market. For instance, if most of your projects are sold to an affluent middle-aged clientele, it’s best to advertise on a station who’s audience is comprised of… |