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Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning. How many times have you been told that: great marketing has to be "off the wall"; your message really needs to "knock-out" your audience; you have to be loud to stand out from the crowd. Consumer marketing tactics are frequently about big-budget, high-impact campaigns. But if you're selling services to other businesses you might want to consider a different approach. Often it's the subtle message that makes a difference. Not one that's really loud, but one that really hits the mark with the audience. Sometimes you need to fine tune your marketing message in subtle ways to make a bigger impact. The sort of subtleness I'm talking about could be: * Using industry specific terminology in messages. * Using the right tone of 'voice' in communications. * Participating in the most appropriate trade events. * Providing information that demonstrates insights into client problems. * Recognising key phrases during the sales process and responding specifically to them. * Talking about results in terms the particular reader/listener will understand. You should think about the benefits of preparing different versions of your standard promotional message. Pay attention to the specific audience of the particular marketing activity you are implementing. Subtleness = Understanding. Clients will recognise your understanding of their situation or industry and you will be viewed as a specialist. A strong benefit of this approach is that - as a specialist - you can avoid being perceived as a commodity. Consequently you are in a much stronger position to close the sale without being pressured into price concessions. For example, on a web site describe your services in different ways to appeal to different types of clients. If you need a brochure to use with a variety of client types, consider segmenting the information so you can demonstrate benefits in a relevant way. The key is to pay attention to the little things that make a big difference. A great article on how email messages can be customised in subtle ways can be found here. This subtle approach can easily be used in personal presentations. You may have one "30 second introduction" or "elevator pitch" that you use at a general business networking event. You could also have another version of your introduction to use at a meeting of colleagues within your own industry. Take up the challenge to be subtle. It works. (c) Marketing Nous Pty Ltd 2005 Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Top 10 Marketing Pitfalls By Stuart Reid Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of these holes until someone points it out. Marketers tend to be stubborn and suffer from tunnel vision - hopefully these may help you kick a few bad habits...1. … 2. There Are Benefits... And Then There Are Benefits By Lisa Packer Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit" (because it is still centered on the product). Peanut Butter is made with natural ingredients and contains healthy proteins and mo… 3. Marketing Lessons From TV’s "The Apprentice" By Debbie LaChusa Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump’s “The Apprentice” I’d say we can.Advertising and marketing are creative disciplines. That's one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way to make a living. Creativity is one of the great things about the marketing industry. But I’d argue it can also be its downfall. Too oft… 4. 20 Tricks to Help Get That Envelope Opened By DeAnna Spencer When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope. Unfortunately, many recipients of direct mail simply discard the material without opening the envelope.Because of the high costs of printing, envelopes, and postage, your mailing package represents a sizable investment. You simply can't afford to make this investment, and then have your sal… |