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Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings: Curiosity: “What never… ever to eat on an airplane!” That headline is from the super-successful sales letter for Bottom Line newsletter subscriptions. You read the message to find the answer to the question – which, by the way, is only answered if you subscribe. Vanity: Everyone wants to look good. Can your product or service make them more beautiful? But don’t stop there – vanity can sell more than just diet and beauty products. Verbal Advantage uses vanity (people will think you’re more intelligent) to sell vocabulary tapes. Will your product or service make your prospect look more successful? (Sometimes a higher cost can be a benefit.) How about the appeal of being “cool” or “hip”? Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to the root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly, the American Express Card is not for everyone. And not everyone who applies for Cardmembership will be approved. However, we believe you will…” You almost have to apply to prove that you’re good enough! Step out of the Fear-and-Greed box in your next marketing communication. You may be amazed at the difference – not just in your ad, but in your response as well. Advanced Dieting Secrets (tm) - Introducing a whole new type of diet system. * Taking dieting to the Next Level and beyond. Preschool Ministry 101. - How To Develop a Highly Effective Preschool Ministry and Move Beyond Babysitting To Real Ministry. Ask Jeeves has changed its name to Ask, following in the footsteps of European Ask sites. Ask has abandoned the Teoma search site. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The YOU Factor By Nancy Fraser I don’t mean you, I mean the YOU that is your client.Let’s examine memorable tag lines in advertising.You deserve a break today. - McDonaldsDo you eat the red ones last? – SmartiesYou’ve always got time for Tim Horton’s – Tim Horton’sFor all you do, this Bud's for you – BudweiserLet your fingers do the walking – Yellow PagesWe never stop working for you - Verizon WirelessNow You're Playing With Power! – NintendoYou give us 22 minutes, we'll giv… 2. How to make more money from the google adsense ads on your blog Numerous bloggers these days are looking to earn extra cash through the google adsense ads that they post at their sites. Actually the spreading of pay-per-click ads by leading search engines in recent times to smaller sites and blogs has had a major impact on the net. Firstly it has helped to improve on the quality of content on sites as webmasters pay much closer attention to their content so as to attract the right kind of high value google ad… 3. Falling into a Numbers Trap at Trade Shows ? By Julia O'Connor Here’s the Scenario – There is an attentive attendee in front of you. You two have chatted for a couple of minutes and now he says –o Sounds good. How much is it ?o What will the maintenance contract cost me ?o What are your financing options over 3 years?o What’s the best deal you can give me ?o What are the dimensions of these three models?o Can you up the capacity 14% ?o How many hydraulic spring return actuator for 3200 psig do you have … 4. Mortgage Marketing - How to Find Your Niche By Jeffrey Nelson Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they’re no more talented, smarter or knowledgeable than the rest.They ach… |