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Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings: Curiosity: “What never… ever to eat on an airplane!” That headline is from the super-successful sales letter for Bottom Line newsletter subscriptions. You read the message to find the answer to the question – which, by the way, is only answered if you subscribe. Vanity: Everyone wants to look good. Can your product or service make them more beautiful? But don’t stop there – vanity can sell more than just diet and beauty products. Verbal Advantage uses vanity (people will think you’re more intelligent) to sell vocabulary tapes. Will your product or service make your prospect look more successful? (Sometimes a higher cost can be a benefit.) How about the appeal of being “cool” or “hip”? Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to the root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly, the American Express Card is not for everyone. And not everyone who applies for Cardmembership will be approved. However, we believe you will…” You almost have to apply to prove that you’re good enough! Step out of the Fear-and-Greed box in your next marketing communication. You may be amazed at the difference – not just in your ad, but in your response as well. Advanced Dieting Secrets (tm) - Introducing a whole new type of diet system. * Taking dieting to the Next Level and beyond. Preschool Ministry 101. - How To Develop a Highly Effective Preschool Ministry and Move Beyond Babysitting To Real Ministry. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Lighting a Fire Under Your Marketing Material! By Charlene Rashkow In today’s marketplace it’s more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Accordingly, the marketing materials you choose must be of the highest caliber.If you are planning on writing any type of marketing material, your first and most important goal is making sure your material sparkles. In other words, lighting a fire under your marketing material is c… 2. 4 Easy Ways to Get Free Marketing Exposure By Debbie LaChusa Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy your products or services.Following are four way… 3. You're Halfway There!...Or Not Part 2 By Tresaca Hamilton Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year.These last three months of the year are not only crucial for meeting business goals for this year, they are also crucial for making sure you head into the next year on track towards meeting and exceeding future business goals.Here are some ideas for wrapping up this ye… 4. 5 Steps To Help Fail-Proof Your Growing Service Business By Debbie Jenkins Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People Start A Business- By The End Of The First Year 40% Of Them Will Be Out Of Business- Within 5 Years More Than 80% (800,000) Of These Businesses Will Have Failed(Source: The eMyth Revisited, Michal E Gerber, US Department of Commerce)In The UK...- 2003 Saw 423,100 New Businesses In England & Wales Startup- Over Half of All New Firms Fail In … |