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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Target Market - 3 Big Reasons You Need To Know Yours By Maggie Dennison Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and problems?1. Prospects who read your materials will know exactly why they need youThere's a big difference between marketing to just anyone who crosses your pat… 2. Tips For Developing An Effective Questionnaire By Nick Hill Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire.1. Write a good introduction - The beginning of your survey should have an introduction of the survey. It should state your objective in a way that grabs the attention of potential respond… 3. Closing the Loop: Integration Strategies for Marketing and Sales By James Krouse It’s Business 101: Marketing and Sales are the two forces that drive business; whether it’s a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Or at least that’s the traditional thinking…The problem is that this traditional approach creates a rift between two forces that should be working together. Sales often thrives on relationships that may or may not be beneficial … 4. The Fine Art of Relationship Marketing By Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than “networking. It’s gathering support of your friends, peers, and business contacts. It’s developing strong, lasting, unique relationships with your most valuable asset, your customer. It’s what keeps people “coming back for more.” It’s an excellent way to shorten the traditional routes of building trust, crea… |