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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. So You Want To Cut The Crap And Get Into The Money? By Carlos Cruz So, you´ve been around for a while, and maybe even made a few bucks, but you still need something... well here are four magic tips: 1.The purpose of your webpage is to get leads, forget selling, the one reason you want your webpage is to get leads, so that becomes your asset. 2.Create a brand for yourself. Get your customers to know you, let them get a sense of who you are. 3.Be sincere, there are too many people out there who are just pure… 2. Free Publicity for Restaurants By Miriam Silverberg One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. How? Weather people are the forgotten people at television stations. Deliver one of your specialties at the station. There's a good chance the weather person will be so d… 3. Universal Principals That Guide Business Growth By Bill Gluth Universal principals are those “self-evident” truths that have guided brilliant minds and withstood the test of time.Today, however, most of us forget to apply them consistently. As a reminder, here are a few Universal Principals based on genius thinking past and present that Baby Boomer Business Owners can use to inspire consistent accomplishment.Today, I have reflected on my own thinking along with the best genius thinking both past and prese… 4. An Example of Understanding Consumer Thinking By Darrin Coe A church in my community provided me with one of the best examples of understanding the consumer, which I’ve ever experienced.Once a month a church in my community provides free lunch, open to the public. When you go into the dining area you are initially met by a man who is loud, amiable, and obviously enjoying his position. He greets you with a handshake, making sure you know that, “Everything is on the house”. He then orders your meal for… |