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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Walking Talking Advertisements By Will Dylan So you've made a sale. Great!Now what? You're not just going to sell your new customer a product and let them walk away, are you?Not when you're marketing on tight budget! You now have to use the customer in front of you to build your business, and you do that with a successful referral program.Referrals work. Word of mouth advertising is still the most powerful form of advertising available, and it's getting ever MORE powerful in 2004. The lar… 2. Do You Make These Terrible Internet Marketing Mistakes? I have been involved in Internet marketing since the world-wide-web began and I consider myself to be an Internet marketing expert. From my experience helping clients build successful websites, I have learned what works and what does not work when selling on the Internet. To help you avoid costly mistakes, I have listed what I have found to be the biggest Internet marketing mistakes.Mistake 1: Using too much Flash. If your website is one big Flas… 3. Did You Know Your Mind-Set IS Your Problem? By Kimberly Gordon How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Try as we may, we just can't get any further ahead than we were yesterday. Frankly we have been so use to failure in our lives that failure is a… 4. Restaurant Owners, Conquer the Coupon Catch-22 What restaurant hasn't used coupons at one time or another?There is no arguing that they work. At least they do what youexpect them to do, bring in the customers like crazy.But at what cost?Along with the big boost in sales, coupons bring big problems.Most of the coupons are used by your old customers. Your old andloyal customers who would normally buy your food at regularprices are now buying it at the discount. And there are a lotmore old cust… |