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Static Websites – Brochureware Most small businesses start out with a small, “static” website. In order for the business to update their static website, they will have to contact their website development company and request that the changes be made. It is for this reason that they are not updated very often and remain “static” for a long period of time. A static website can, however, feed off dynamic content from other websites by syndicating content. Such content often includes the latest weather, news headlines, exchange rates, etc. A static website mainly serves to provide a business with basic online presence. Dynamic, Database-Driven Websites Today, most successful websites are dynamic, meaning the content changes regularly without necessarily feeding content from other bigger websites (as in the case of many static websites). Dynamic websites are usually maintained by members of the business using a Content Management System – a web-based software application that allows them to update their content without having to learn anything about web programming. Corporate Style Websites This is the next step up from a static website, where the business can update the website content themselves without having to get hold of the web design company. It is not necessarily more expensive to launch a dynamic website than a static website. In the long-run it will in fact be cheaper if you intend to update regularly (which in itself is a good Internet Marketing habit) Many businesses publish press releases, photo galleries, project portfolios and other things more relevant to the nature of their business. Online enquiries can also be stored in their back-end as a post to being sent to their email address. Many mainstream dynamic websites are a mixed hybrid of the following types of websites: E-Tailers or E-Commerce Websites E-Retailers or E-Tailers are websites that allow visitors to purchase products online. The website owner uses a back-end to add or remove products and their properties, process orders, analyse sales and more. These kinds of websites have become more popular in recent years as the online shopping industry has grown quite considerably (Internationally, at least). In South Africa, however, many businesses are hesitant to implement online transactions into their website strategy as it can be expensive to implement the necessary security measures. This often discourages businesses as they are uncertain on whether or not they will see significant returns. An alternative to a Shopping Cart System is to implement a Quotation System. This means the visitor adds all the item they are interested in to a “quotation basket” and once done, they submit it to the company and are contacted by a sales representative to complete the transaction. Information Driven Websites Eg. Website directories, article directories, a Short-Story/Poetry submission website, etc. These websites mainly derive revenue from selling advertising space on their website. The information is generated by people that visit the website and submit content – the website is self-generating and the content follows current trends and interests. Although the owners of the website do not have to produce the focus-content, they do need to be able to control the type of content that is submitted – they need to implement measure that will prevent spammers from flooding their website with unwanted content. They also need people to moderate the content that is generated on the website. Community Websites Eg. Job Search Websites, Online Dating websites, Discussion Boards, Special-Interest Portals These websites usually cater for certain types of Internet users. Their main source of revenue may be advertising or offering different levels of memberships with different benefits (e.g “Gold Membership”) The website almost becomes type of social being in itself by interacting with the member on a very personal level. For example, after submitting a post to a discussion board, the website will email the member to inform them when they have received a reply. The website and the member, in a sense, form a virtual relationship. The membership registration process is usually automated allowing the website owner to concentrate on selling advertising space and monitoring performance. They do however need to moderate what members do on the website in the case of chat rooms and forums (eg. To stop users from swearing, advertising for free, promoting hate speech, etc)
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney! By Craig Garber Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?Well, the simple truth is... they're all... "Baby Boomers"!The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.Here's a few interesting facts about the baby boomers in general:First, they control 70% of the entire net worth of the United States! Second... they represent 27.5% of the population according to … 2. How Testimonials Can Put You in the Spotlight By Rix Quinn If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. “She knows I’m still in school,” he said, “so she always asks about my schedule.”“She’s really smart, too,” he added. “The company wants to promote her, but she keeps telling them she really trained to teach. She’s just waiting for a job opening.”“Hey,” I stopped him, “if she’s so great, why don’t … 3. How to Find Those Niche Markets Your Business Can't Afford to Overlook By Allyn Cutts How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?Niche Markets Ar… 4. Walking Talking Advertisements By Will Dylan So you've made a sale. Great!Now what? You're not just going to sell your new customer a product and let them walk away, are you?Not when you're marketing on tight budget! You now have to use the customer in front of you to build your business, and you do that with a successful referral program.Referrals work. Word of mouth advertising is still the most powerful form of advertising available, and it's getting ever MORE powerful in 2004. The lar… |