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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Beyond the Booth By Leanne Hoagland-Smith With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today’s businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers, the challenge for businesses becomes how to maximize these shows to secure the greatest return on investment both in dollars … 2. 50 Unbelievable Benefits Of Joint Venture Marketing By Ben Tiew What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.The Benefits Of Joint Venture Marketing1. You can build long lasting businessrelationships.2. You can increase your credibility by … 3. Business Marketing Strategy By Joy Gendusa The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical… 4. How Did You Hear About Us? By Kevin Stirtz One of the best things you can do for your business is to ask new customers how they found out about you. But when you do this, don’t expect to get accurate information.I know this sounds strange, but it makes sense, I promise.If you make decisions about how to promote your business, then obviously you want to know how your customers find out about your business. So, you ask. The trouble is the information you get when you ask this questions is… |