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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Gravitational Marketing Small Businesses - Second Law: How To Make More People Buy What You Sell By Jimmy Vee You have a bad reputation!And it's not necessarily your fault. There were (and still are) some bad seeds that have spoiled it with bad customer service, rip-off schemes and lack of attention and compassion for their customers.And you have to deal with it!You can't turn your back and ignore it. You must face it head on, embrace it and use it to your advantage.There are so many new small businesses and independent sales professionals flooding int… 2. Focus...a Marketing Strategy By Ann Marie Rubertone The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too many targets for a single business. Suddenly, they discover that their time and budgets are fragmented beyond their abilit… 3. Five New 5 P's! By Jaruda Boonsuwan NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters.Are you ready to discover the hottest 5 P's?1. P.S.This writing technique alone will shoot your sales to the roof!Count how many times this week you skip reading the whole s… 4. Small Business Marketing Tip #6: How To Build Your Image For FREE By Jimmy Vee Every small business owner, entrepreneur and independent sales person needs to think about their marketing in terms of direct response.What is direct response?Well, direct response marketing is marketing that delivers a trackable and measurable return on the dollars spent.Seems pretty simple, straight forward and logical - don’t you think?Then, why do some many small businesses consistently toss tons of time, energy and money down to the tidy b… |