Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. An Effective Management Tool By Martin Day If your perception of conducting surveys is that they can be a useful exercise but are too time consuming to prepare, cumbersome to deploy and require considerable resources to process the numerous responses into a meaningful report it is perhaps time to think again.Online surveys turn what was once a time consuming, resource hungry, cumbersome process into a low cost, quick, easy exercise that delivers real-time reporting.Ease of DesignOut wit… 2. Bedroom Marketing By Len Dozois Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing.I don't care if you're a female or a male. Play this scenario out in your head:You walk in the door and yell "Honey, I'm home. Take off your clothes and jump into bed because I really want you and I know that yo… 3. Blowing Your Own Horn By Keith P. Stieneke Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing.Affiliate marketing is much more than signing up for a free affiliate program and then posting your affiliate link here and there. It's all about promotion and not o… 4. Lessons Learned at the Harvard Business School By Henry DeVries "If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School. Designed for leaders of professional service firms, the program focuses on… |