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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Low Cost Marketing Ideas For The Small Business By Ololade Franklin Marketing is an essential activity for any business. It doesn't have to be expensive. In fact, some of the most effective ways to market your business are also the cheapest. Here are several ways to promote your business without spending a lot of money.Establish a website for your products. This is one of the best and cheapest ways to promote your products. Once you have a website, you can put your website address on all of your bus… 2. Cleaning Tips – Their Usefulness To Website Visitors and The Cleaning Company By David Andrew Smith If you type into the search engines the phrase ‘cleaning tips’ you get a choice of something like 14,800,000 websites to choose from and many of those websites will redirect you to scores of other websites. There are specific sites that are dedicated to giving hints, advice and tips on a variety of topics with seemingly no vested interest. Many of these tips are useful. However many cleaning companies include on their websites a cleaning tips p… 3. The Right Way to Launch a Product or Service, Apprentice-Style By Jennifer McCay Everything you need to know about launching a new product or service you can learn from ... TV? Well, maybe not everything, but the first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons that you can learn from.Here's the skinny:In case you've never watched the show, individuals compete against each other in self-made teams in hopes of becoming the apprentice of the mogul who's the st… 4. Building Credibility for Your Business By Rick Maurer Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Rate each item from 1 to 5. 1 = low/bad. 3 = not good, not bad, just OK. 5 = high/great.1. Your History. What’s the word on the street about your company? Do you have… |