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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are there really unique corporate gifts? Are there really unique corporate gifts? Everybody is claiming that their gifts are unique and are the best corporate gifts that you can find. With that objective in mind, I have been searching the Internet tirelessly to bring them to my customers. The searches are long and tedious and the results are not very convincing. At the end of the searches, I can only conclude that ones' man meat is another's' man poison. The definition of unique corp… 2. PowerPositioning: WillYouAcceptThisRose.com By Peter Andersen Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand's success may be attributed to being the first suc… 3. Want to Increase Your Business? First You Need to Understand where You are at! By Alex Margarit Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Before developing any given marketing strategy it is important to conduct some form of analysis. This should form an essential part of any business or marketing plan and should be reviewed over time to ensure that it is kept current. Many of… 4. Principles of Marketing 101 By Michele Schermerhorn Marketing results should be measured in only one way – increased sales. Marketing should not be considered an art form. Its mere existence is not enough. Marketing is the first step to the sale. There are seven underlying principles upon which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will fail as so many small businesses do.The seven underlying principles are Image… |