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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Let Your Customers Search For YOU! – Part 2 By Dave Origano First I want to welcome you to part two of the article ‘How To Let Customers Search for YOU!’, where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In part 1 I have told you about posting at forums and writing articles. Now I want to tell you about another technique that can boost the effect of the other two. The technique may seen quite obvious… 2. How to Use Your Newsletter to Research Your Market By Azriel Winnett A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised and reserved human tellers for people with more than $5,000 in their accounts. Depositors who weren't in such a fortunate pos… 3. The Anatomy of Hype By Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere:Overblown claims. "If You Can Write Your Name, You Can Write a Book in 30 Days - Guaranteed!"Ove… 4. Five Things You Should Know About Niche Marketing By Lucy MacDonald If your private practice is not growing niche marketing can help. How can clients find you and purchase your services if you are a generalist? Being a generalist is useful when you live in a small town or remote area. Niche marketing is a specialized area of work that sets you us as an expert. You can market your niche by writing articles, creating e-books or tip sheets, and letting the media know that you are available to give interviews based… |