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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Financial Fitness - Client Attractions Strategies For Personal Trainers By Dax Moy Financial FitnessWhat would you say if I told you that you have the potential as a personal trainer to earn 40, 50 or even in excess of £60,000 per year?If you’re thinking ‘That’s impossible!’ then you’re right, for you the likelihood of reaching anything near these sums is impossible. You may as well stop reading this article right now and save yourself the bother of even contemplating the material.If, on the other hand, you think to yourself … 2. How To Build A Booth Specifically Targeted for Each Tradeshow Without Spending More! By Patty Stripes With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages—and disadvantages. How do you know which is best for you?Well, a portable trade show booth is perhaps the best of all worlds. Portable trade show booths are generally cost much less than permanent trade show booths or rentals. Not only are they less expensive than other trade show booth alternatives, they’re usual… 3. Creating Great Charts for Persuasive Trade Show Presentations By Rena Klingenberg A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be… 4. The Seven Deadly Sins of Ineffective Nametags By Scott Ginsberg Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more approachable and transform strangers into valuable connections. Unfortunately, nametags can become useless and ineffective when they are designed and worn without careful considerat… |