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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Please your potential buyers with Corporate Promotional Gifts Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that no one really wants to listen to, promotional gifts are perfect. Essentially, it gives potential clients a little incentive to listen to your sales pitch instead of another company's. Also, when buyers… 2. Develop Your Marketing Ideas from Outside Your Own Industry By Mark Harrison The mortgage industry has faced up to some pretty demanding challenges over the last few years and only now does it appear to be settling down to something like normality.So as the market moves onwards and upwards,I think there is a lot the lending industry can gain by taking a look at marketing techniques which have been adopted by other industries.Take another financial market, credit cards, as an example. It shares many similar characteristi… 3. What You MUST Understand About Your Web Numbers By Alexandria K. Brown Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......my Web statistics."Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."Then after a few months of poor sales, I realized I neede… 4. When Designing Postcards, Aim for "Refrigerator Door Mindshare" By Martha Retallick If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.The image on the front of your postcard should be simple, but attractive. I?ve found that brightly colored cards pull a better response than dark, moody cards. Save your artistic angst for some other medium. You should also create an … |