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Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to 'buy' - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they 'see' you, whether they planned to or not. Think Outside the Booth When designing your booth it's important to think about the impression you make from a distance. Focus on distance viewing first, keeping in mind that at an actual tradeshow, there will lots of distractions between your potential customer and your display. Make sure your lettering is big enough to read from a distance and place it the upper half of your display that people standing in front of the booth won't block it! Pay special attention to lighting and color as these two features contribute significantly to the overall image you convey. What's Your Sign? Nothing is more important than your signage and there are several key elements you should to incorporate it into your design. First, your sign's lettering must be distinguishable from its surroundings. Make sure your text is large enough to be read from a distance and place it over a plain background - a textured background can add interest, but it interferes with readability. It's not a good tradeoff. If space is an issue and you don't have room for lettering as large as you'd like, use light-colored letters against a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read. Adding a border helps focus attention and helps the viewer read it faster. Use an accent color to present the information you want your customer to retain. Studies show that the use of a second color for key words increases the reader's retention of that information by a whopping 78%. That's a huge advantage in your fight to catch the buyer's eye. What's your story? Storyboards have always been an effective tool for conveying the most information in the least amount of time. The tradeshow version of this depicts 10 to 15 photographs of people using your product or service. This is an incredibly powerful way of conveying your message, even if your booth is unattended. The photos give your product a credibility that mere words wouldn't and ideally, will prompt anyone looking at them to seek out a salesperson to find out more. When selecting the photos to use, be cognizant of the message you want to convey and choose wisely - the average viewing time of the entire wall will be around two minutes. As with anything, a little preparation goes a long way, and this is especially true when it comes to trade shows. But a little 'sleight of hand' never hurts either. Take advantage of the tricks of the trade to convey your message, and you'll be well on your way to a stand out show.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Gravitational Marketing for Small Businesses - Tenth Law: How To Make People Buy What You Sell By Jimmy Vee All Buying Decisions Are Made On Emotion – Not Logic.Ok…This is gold. That's right...this is the one piece of information that if you truly master can make you rich. I'm about to give away the goose.Here it is…people buy solely on emotions. This is so valuable that it begs to be repeated. People buy solely on emotions.If you retain nothing else from this mini-course, this one piece of information is well worth the price you paid .If people are … 2. Using a Contact List Profitably Part One By Nancy Roebke In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.The SurveyYour contact list can be used as a great source of information, especially about the importance and need of specific products or services. This type of survey is most effective when asking what are called "probing" questions- questions that cannot be answered by "yes" or "no". Useful questio… 3. Discover the Basics of a Unique Selling Proposition By L A Parmley Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.Prospective customers really don't care how great your company is (especially if it's coming from you) or how long you've been in business. They want to know what's in it for them. What benefits will they get if they buy from you… 4. Business Marketing Strategy that Doubles Your Results Through 5 Simple Questions By Leanne Hoagland-Smith Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan.First, do you have a marketing plan to deliver your marketing message? How are you marketing yourself and your business? Even if you are a Single O… |