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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Great Marketing Model – Utilizing the Power of OPM By Kathleen Gage Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.Another aspect of marketing is knowing ho… 2. Five Cheap Tricks for Promoting Your Business By Nancy Jackson If you’re like me, you’re always looking for ways to promote your business — without spending a ton of money. Well, you’re in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to nothing (and in some cases, completely fr*e). While these ideas are a start, there are plenty of other ways to get the word out about your product or service and build relationships with potential clients. Us… 3. Do You Really Know Your Prospect? By Lisa Packer I’d like to introduce you to someone. I don’t actually know his name, but I’m hoping you do. I’m hoping you know quite a bit about him.He’s your target customer – the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him to buy from you.But to convince him, you have to know him. Intimately.I know, I know – this is eleme… 4. Knowing Your Customer Is The Key Without doubt, understanding what a customer’s wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is your key to success. There may be a number of fac… |