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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Free Marketing Tips By Mark James Dumb Excuse #1"I'm not sure I want to invest any money in my internet business right now."Yes, it's sad to say but I hear this one from time to time. Let me be very frank with you. If you've already checked out my own top search rankings and still don't quite understand just what a top search engine ranking would mean for your business, then you have some more learning to do! Please come back and see me when you realize it can make you millions… 2. Find What Distinguishes You From Your Competitors By Catherine Franz U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole?"After using the USP method to uncover the uniqueness of my products and services, I continued to find them difficult to name. Because of this, I developed a list of 50 easy-to- answer questions to help me get through the process quickly. [Please allow product and service to… 3. Mortgage Marketing - How to Find Your Niche By Jeffrey Nelson Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they’re no more talented, smarter or knowledgeable than the rest.They ach… 4. SuperSize Your Sales! By Lorraine Ball If you want to build loyalty is it more important to increase purchase frequency or purchase volume? In their book, "Meaningful Marketing", researchers Doug Hall and Jeffrey Stamp concluded that focusing on purchase volume is 3.9 times more effective when trying to build annual loyalty.Why? Loyalty is not static. Your competitors are always out there, trying to make even your best customers try something new. The research shows that it is best … |