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This might be a given for some people, but it still needs to be said. If someone has not specifically asked for your information, don't send it. Simple as that. Not only are you wasting time, you are wasting money as well. It could also have an impact on your image, so just don't do it. Often times on message board was see someone simply say 'I want to work for home' and is bombarded with offers. The correct thing to do in this situation is to first find out what kind of interests they have. You may want them as a recruit, but you don't want them if they have zero interest in your products and will quit in just a few short months. Another example of a wrong time to promote was a snail mail we received. This person had good intentions I'm sure, but what they did not realize is we have other businesses. The business information this person sent was in direct conflict with one of these other businesses. If you were a Mary Kay rep, would you purposely send business information to an Avon rep? I would hope not, but it's amazing how many do this every day without realizing it. Finally another point we need to bring up is articles. While they are a far cry from business information and don't even fall into the same category, we can't tell you how many articles we get a day that have absolutely nothing to do with our publication. If you write articles, which you should in any business, make sure you know where your articles are going. Gardening has nothing to do with a business newsletter, so don't send it there. Read publisher guidelines, and the publication if you can before submitting. Avoid auto submissions that don't tell you where your article is going.
The bottom line is - if it's not asked for, don't send it! Your reputation, time, and money are at risk when you send information at random. |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Put The Selling Power of Testimonials To Work to Increase Your Sales & Profits! By Thom Reece Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.Here's how "John Q. Customer" might describe his attitude:"In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any… 2. Meaning and Marketing -- The Links By Paul R Snell You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to to do. Begin the journey. It will be for you a joyous one, but also terrifying at times, not much different than a roller coaster. You will find your way. I AM is with you. And the power of I AM is in you, if you wan… 3. A Recipe for Success By Bette Daoust, Ph.D. Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information and consequent size of the sheet make it not worth keeping (at least for me). A way around getting your recipes in the hands of the consumer is to put them on someth… 4. Branded Email: The Next Generation of Email For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color…)That leaves this question: Why hasn’t everyday email communication done the same? Think about it this way – your company probably spends quite a bit of money on building brand image. Billboards, newspaper ads, radio … |