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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Who Wants to be a "Guru"? By Glenn Cutforth There is a lot of talk online about Internet Marketing "Gurus". So what exactly is a "guru" anyway?The dictionary definition of guru is as follows: 1) A spiritual teacher. 2) A charismatic leader or guide.Okay. Now what does this mean in terms of The Internet?As far as I can tell, both of these definitions do apply to Internet Marketing in that once a person gets hooked on a particular "guru" it's almost like a religious experience.You buy all … 2. Small Business Marketing: 10 Steps to Help You Plan for a Successful 2006 By Debbie LaChusa As 2005 winds down, many small business owners will find themselves naturally looking back at the past year and evaluating how well their business did. It's normal to look back at what we've accomplished and also at the long list of things we intended to do but never got around to.If business was good, that's great. But why not take steps now to make sure 2006 is even better. To make sure you actually accomplish all of your intentions so you're… 3. Attract More Clients with Free Seminars By Lucy MacDonald Do you need more clients? One of the most overlooked ways to fill your private practice or small business with new clients is by giving free public seminars. Public seminars give you exposure, publicity and help to position you as an expert.1. What should I speak about? Free public seminars are a great way to highlight a niche. Offer a seminar that targets an area that you specialize in such as eating disorders, career counselling, or anger m… 4. How to Build Massive Keyword Lists - Part 1 As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.Why?Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also … |