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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Tricks or Treats By Charlie Cook If you live in the U.S., at the end of October you'll be preparing for a stream of young children to come to your door on Halloween. One by one or in groups of friends, they'll ring the bell and shout, "Trick or Treat".To avoid having them actually play a trick on us, you bribe these youngsters with a selection of mini candy bars. You could offer them healthy treats like apples or small boxes of raisins or you could try something novel like tel… 2. Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results By Cijaye DePradine As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"Not enough information about options, alternatives and solut… 3. Making More With Existing Clients By Charlie Cook Have you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets — sources of additional revenue waiting to be discovered and tapped.There are four ways to increase your net profits: reduce costs, increase prices, attract more clients or se… 4. Branding that Sells Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a little complex.Selling, according to a poem, is everyone’s business. Selling is knowing who’s your competition, market and what is important. It is knowing your service, idea, product and your market needs. It is knowing what are accepted and what are not. Selling is knowing how to treat and be treated. In a nut… |