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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Getting Personal – Innovative Marketing for Small Business Owners By Amber McNaught The small business marketing strategy you can’t afford to miss Everyone loves a story. Even if you don’t particularly like reading them chances are you love watching them, either on TV or at the movies. Imagine if your marketing literature was like a great story: people would read it from beginning to end for one thing (as opposed to just throwing it straight into the bin), and they’d be more likely to tell their friends about it, too. Your sma… 2. Motivating Your Target By Susan Kirkland There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. What can you do to attract attention to your clients' message? Here are a few tips and techniques that motivate your audience to want to know more about your product or service."The free time I used to spend watching TV is now di… 3. AdWords Campaign Set Up Tips It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.Use Proper Grammar and SpellingIt may sound basic, but ad text that uses slang, has misspelled words or doesn't read clearly isn't going to get clicked. If anything it makes your b… 4. Build a Dynamic Business - 10 Steps to Start You Off By Martin Haworth It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people. Enjoy conversations with them. Listen more than you speak. Be GenerousThis is not a money thing. Generous with your time, your co… |