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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Be Different And Profit I've just spent 3 hours surfing the web and found 47 different Internet Marketing courses. I read every single sales page and decided not to buy ANY of them.Why?Because they teach Internet Marketing; a how-to eBook or course that teaches you everything you need to know, most selling for under $40. Now I ask you......How could someone sell an eBook with EVERYTHING you need to know about Internet Marketing for under $40?Easy, they omit the details… 2. Marketing Your Franchise Online By Manuel Viloria Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you insist on having a visually attractive web site, go ahead and maintain it. Please consider, however, building a partner web site that co… 3. Creating A Logo First Things FirstHaving a business card is usually the first priority for any business. Without a business card, it’s almost impossible to network and meet with new clients.But before you go out and get some business cards printed, you will need to decide on the name of your company.What’s in a Name?Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for sta… 4. Low Cost Ways to Promote Your Business By Tarsha Polk Many small business owners do little to no activities to promote their products and services. But, ask yourself this, "If I don't promote my services, how will people know what I have to offer?" We are all consumers and everyday we see or hear ads promoting ones product or service. Well, you may not have the budget for monthly radio, TV, or print ads; but there are several low cost ways you can promote your services. These are the most common… |