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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What My Teenagers Taught Me About Marketing "Stuff" My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; 'Stuff' or 'Nothing'. I'd have to pepper him with questions to learn any more.With my daughter, I could hardly get a word in edgewise. She's a great storyteller, but she wanted to tell me everything about eve… 2. Ten Effective Ways to Capture Market By Srivathshan Nagarajan 1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined markets ofBF- RoW with the objective of providing insight and directionfor short term and long term business planning.4.Planning of the required Sales Force according to the ROI5.Optimize field sales force by providing motivational seminars and sales techniques.6.Enhancing in Hospital, In Clinic Effectiveness of the field for… 3. Small Business Marketing Tips #3: What Most Marketing & Vacuums Have In Common – They Both Suck! By Jimmy Vee Being a man and a gear head I love mechanical marvels and innovation. New tools, new kitchen gadgets, new electronics and new high tech appliances – with that in mind you shouldn’t be surprised when I tell you that I am in love with the new Dyson Vacuum.I love it for what it is, what it looks like, what it promises and I love the marketing.Let’s talk about the marketing. Let’s talk about it because the marketing is all the things I just mention… 4. Is Your 4X4 Trail Rated? By David Handler “Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see.” – Statement on Jeep Web siteJeep’s marketing campaign for its Grand Cherokee, Liberty and Wrangler lines has a lot of existing and potenti… |