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My answer to both of these questions is an emphatic YES! A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another. I believe ALL businesses should have a logo You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials. You only have a split second to grab someone's attention You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more. Before you decide you can't afford a good logo Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for 10stepmarketing. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good. You can get a great logo for between $300 and $500 from a company called LogoWorks. And, you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark. What I like most about Logoworks is they require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it! If you don't have a logo, or if yours is in need of an overhaul, check out LogoWorks. You can learn more at http://www.10stepmarketing.com/valuabletips.htm (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Good Marketer: What’s the Measurement? By Catherine Franz As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99.9% of them have never defined what a good marketer is -- what it means in their terms. Let’s take a moment right now and think about what you are measuring yourself against. Without a measurement, you can't possibly know what you are shooting for and this will lead to a misconstrued represen… 2. Online Joint Venture Ideas Online Joint Venture Ideas Online Joint Venture Ideas HelloToday's feature article is:Online Joint Venture IdeasA joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:1. A simple joint venture would … 3. Does Your Business Need a Toll-Free 800 Number? Should your business have a toll free number for customers to make sales, service and billing inquirers? The industry began in the early 1970’s and today most customers expect you to have it. Providing a toll free line can bring in a number of benefits to your business.From the customer standpoint, it opens an opportunity to inquire about your products or services at no expense. Not only does it show you are established and successful, but it al… 4. How to Leverage Your Most Powerful Marketing Tool By Kelly O'Brien Second in a series of three articles:What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis…and not spend a fortune in the process?If this sounds too good to be true, then you’ve not mastered the art of leveraging your firm’s online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctl… |