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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Consumer Thinking And Search Marketing By Darrin Coe 12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as “televisions” or “Adoption Services”. The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who are actively searching for product or service information do not start where they left off when it c… 2. Customer Lifetime Value - The Key To Maximizing Your Profits! By Larry Lim The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.This is one of the fatal m… 3. Article Online Find Has Been Launched ( http://www.articleonlinefind.com ) Article Online Find has been launched to provide web surfers high quality Ezine articles and webmaster web content. Designed to provide only the best articles available on the net. Washington State - 01/02/2006 - Article Online Find Has Been Launched ( http://www.articleonlinefind.com ). The internet is a amazing and confusing place for a newcomer who wants to make money from their website, but with a lot of hard work and knowledge, a person can … 4. Optimal Online Visibility: Focus Your Web Pages Nowadays your online visibility on the Internet will depend on your ability to provide trustworthy, organized and updated information, and to have a clear focus for your website. The clear focus is needed for your visitors and for your chances to obtain good registration in search engines and indexes. It will also increase people's want to make links back to your site. Let us imagine you publish or just sell: - a magazine on classic cars, - a ma… |