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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 11 Ways to Turnaround a Cash-Strapped Business or Practice By Adam Urbanski This past weekend I received a disturbing message from a dear friend. His business wasn’t generating all the income he needed. He’s exhausted all savings, started depleting credit card reserves and badly needed money to pay this month’s mortgage... Ouch! I wish I knew sooner...Whether it’s pride or just human nature that keeps professionals from asking for help sooner, it’s just plain silly to keep “toughing it out” when there are so many strat… 2. Telling Your Product's Story By Michael Knowles It begins with an idea. Then come the hours of hammering out form, function, and features. We pour our hearts and souls into the act of creation, driven by the new-spun inspiration of fresh ideas. And then...We write a stale product definition document, create a list of bullets in a few PowerPoint slides, and try to sell that to those whose job it is, most often, to say NO.What were we thinking?I'll tell you what we were thinking: We were putti… 3. How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of the most effective and inexpensive marketing strategies available on the net.If you can write, or find someone to write for you or edit your work, you can use Article Marketing to dramatically increase your … 4. Principles in Marketing to Women By Dejan Bizinger What women want? Old question, many think it is too hard to give an answer. Well, it isn’t. In this article we will write about principles in marketing to women.Marketing is all about fulfilling needs. That’s why marketers have to know the answer on what women want. The most important thing that every woman wants is security. They want to have a man they can lean on; to be secure in their love relationship; to be secure that they will make the … |