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A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement. Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page. When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Writing a Good Headline To attract those first customers to visit your site you need a headline more than you need anything else. If you don't grab their attention in the first few seconds while the page is loading you may have missed your chance. Therefore, a headline in this case becomes the ad for your website. A headline should have one motive and that is to tout your number 1 benefit. If what you are selling will increase the visitor's sales, improve their complex… 2. Eight No Cost Ways to Market Your Business By Denise O'Berry Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. Write letters to the editor of publications your target market reads. Get involved in an organization or community project. Build strategic alliances wi… 3. Make More Sells With Colors By Janeth Duque How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect the way people feel.All colors don't effect all people in the same ways, however, there have been extensive studies done that show how colors effect the majority of people in t… 4. Everybody Loves Raymond....You Should Too! By Will Dylan Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I’m all for that. It’s a good time investment for any small business owner to think about ways to promote their business. While you’re thinking, keep in mind that some of the most successful ideas aren’t new at all. Just ask Ray Romano.Romano is the creator an… |