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Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message. We improved the copy on his web site and the structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site. Bob was happy with the results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message. Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success. We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely. With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services. That's 300% more people who know the problem he solves and who are contacting him about his services. How much more could you be making if you had 3 times as many people contact you about your products and services? When your prospects are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their child’s college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case. In every case your prospect has a problem or need that prompted their purchase. Your prospects are hoping you can help them. They're hoping you have the solution to making them happier, smarter and richer. They are buying the result you provide. When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve. Your prospects then immediately know whether you can help them. Why is your marketing message – your elevator speech – and the way you talk about what you do so important? At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide. But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say. Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent. Don't wait ten years to do the same with your marketing. Write, test and use a problem solving marketing message and more people will contact you about your products and services. -
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What is Google AdSense? What is Google AdSense?By D.J. NassyAdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a… 2. Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies By I-key Benney It is a well known web site marketing strategy: To attract new customers and traffic, give out something for free: e-zine, ebooks, software, services etc.But as you already know, most people don’t appreciate what they get for free because they will always suspect there must be catch.If not, why will anyone give something away for free? you get what I mean?So, I will now give you 8 web site marketing strategy and ideas on how to increase the … 3. Make Your Mailing A Home Run, Not A Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out.A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brill… 4. Want To Be A Stronger Marketer? Work Your Marketing Muscles! By Kevin P. Dervin You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You’ve got to work your marketing muscles.Just as an athlete needs to workout to stay in shape, if you want to get stronger at marketing, you need to work your marketing muscles. So how do you work marketing muscles?1. Read Regularly. There is no shortage of res… |