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Ad strategies to avoid: <span style='font-weight: bold;'>Free</span><br style='font-weight: bold;' />Free is a meaningless word and invokes skeptecism. Consumers are smart enough to know that nothing, ever, is really free. While you might increase your click rate, the clickers aren't going to be people looking to spend money, they are going to be people looking to see if it really is free. About the only Free that works is Free Shipping, but if you drive a consumer to your site on a Free Shipping message and then present a qualifying amount to get it, you risk irritating them and wasting your money. If you need to order $50 for free shipping, say so. 'Free Shipping on $50 or more'. <span style='font-weight: bold;'>Listing a Price</span><br style='font-weight: bold;' />Don't list a price unless you absolutely, positively have the lowest price. Nothing is worse from an advertising perspective than listing your widget for $19.99 when you're right next to an ad that lists the same or comparable widget for $17.99. Plus, if you list a price and your prices changes, you're going to have to go back and edit all your copy. A 'Starting From' price can work, but only, again, if you have the lowest price and only if you don't mind editing if the starting price changes. <span style='font-weight: bold;'>Satisfaction Guaranteed</span><br style='font-weight: bold;' />Would anyone ever buy from a store where it's not? A satisfaction guarantee is implied nowadays and listing that you offer one is a waste of characters. <span style='font-weight: bold;'>In Stock</span><br style='font-weight: bold;' />In Stock Now can work if you're selling a hard to get or seasonal item and you want to drive home that you actually have it, other than that, avoid it. Otherwise it's implued. Why would you ever list an ad to sell something you don't have in stock? <span style='font-weight: bold;'>Company Name</span><br style='font-weight: bold;' />Is your company name one people will recognize? If not, son't waste characters listing it. Instead focus on the offer or product. If you manufacture a product that is sold by resellers and you also have an ecommerce site, 'Official JoeWidget Site' can work to distinguish you from others in the space. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Find A Trustworthy Online Payment System Let's face it. You’re online to make money, which ultimately means selling from your website. There are a lot of options for accepting online payments, but how do you know which is trustworthy and which isn't? The first stop should be using the whois directory to see which country they’re based in. If it says Panama, Cayman Islands or anywhere in Africa, it’s probably not a good sign.Network Solutions WHOIS Lookup allows WHOIS queries to find out… 2. Deceptive Marketing and Procrastination By Peter Green Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly how many times have we waited to see how a company or product sells before joining?There is a very fine line between researching the background history of a company before joining and should I join or not!By carried out proper research we should then be able to make an informed decision.Sounds easy, but…In real life we are swayed by so many outside influe… 3. Why Market Research Will Help Your Business By Shel Horowitz Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No—actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods—without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were effective, and where they were wasted. As an example, I advertise in se… 4. Mission 'Statement' Impossible By Kim A. Castle Dant dant da da dant dant da da. Dant dant da da dant dant da da. (That's the theme from "Mission Impossible"...)FADE IN.Your mission, should you chose to accept it is to create a fail-proof proclamation, a road map, that not only serves ALL your business needs but also provides you an endless source of fuel so you can thrive in your business. Beware of the well- intentioned imposter called "the mission statement." Should you choose to accep… |